Google to Make Billions With Android!
The guys and gals over at Googleplex are brilliant! There’s nothing like creating a huge, multi-billion dollar advertising market, where before, there was nothing. What I’m talking about is Google’s obvious long term goals of turning Android into a marketer’s dream, with push advertising.
What I mean by push advertising is that Google will be able to track Android enabled devices and push ads to the users based on GPS location and the user’s known preferences in products and services. As Millions of users flock to the new Android enabled phones that hit the market the first week of November, Google’s tech and advertising guys must be drooling thinking about the revenue potential available to them in the near future.
Here’s how I see the future of Android. If you think I’m going to far, or not far enough, drop me a line and we’ll discuss it. LOL
Android enabled phones have built in GPS and the ability to get driving and walking applications for free. With that ability, ”THEY” will always know where their users are. While that’s good for your run of the mill 911 operator, it’ll be even better for Google, and here’s why:
- Google’s been working on “Local Search” pretty hard the last few years.
- Google knows where all the restaurants, gas stations, grocery stores, pizza places and coffee shops are. (Well, who cares about what Google knows? You should, that’s who, especially if your wife or husband loads a child tracking app on your Android phone and see’s who’ve you’ve been hanging out with when you said you were at the gym. But I digress…)
- Currently, with Google’s “Adwords”, you can choose to advertise in local markets and select a radius around a town or zip code to specify where you want your local ads to show up, and in the future, I’m sure they will let their advertisers add a GPS location for mobile ad placement.
- Here’s where Google creates it’s new Billion dollar baby. With the ability to track it’s users via GPS, Google can now push ads to potential customers as they wander around town. In other words, if you’re driving within half a mile of Starbucks, Google could flash an add on the screen of your Android phone with a coupon that gives you $1.00 off of a Grande’ green apple martini macchiato if you stop by in the next 15 minutes and let them scan the bar coded coupon they sent to your phone, or better yet, just deduct it from the credit card you already have on file in your “Googlebase” account. With that kind of power, they will soon be able to control Billions of dollars worth of advertising as they push coupons to Android enabled phones all over the world.
What do you think? Did I undershoot the market, will they really be making trillions and take over all radio and TV advertising in the future? Let me know what you think…
Phonebot